Brief:
Raising awareness of the new Lenovo Yoga Book, showcasing the feature of sketching on paper being converted to digital.
Solution:
Collective conceived, designed and built rich media units which allowed users to experience the sketching on paper experience. The campaign was delivered across devices, allowing users to interact with the device as well as watch a video giving more detail on the core features.
The pre-expand banner featured an eye catching animation of a ball of paper flying across the screen to unfurl in the corner of the banner where the call to action appeared.
Results:
The campaign exceeded Collective benchmarks. We delivered more than 100k expands and dwell times averaged almost 30 seconds across the ad formats showing users were truly engaged with the campaign.